What is the environmental impact of the MICE industry? The slogans such as “zero waste” or “I know what I eat” are trends that have already arrived in the meetings industry some time ago, but there is still a lot of work to be done.

How do you write an application, find a sponsor, create a brand? How do you build a narrative and attract the media? How do you create a new festival? We will talk about the culture stretched between dream and budget, but also connecting territories and environment during the October Atlas of Culture 2018 conference.